Dora Maddux
- Role
- Marketing Director at Windsor Jewelers, Inc
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Dora Maddux
With more than 13 years in the jewelry industry, Dora\'s expertise is both unique and…
Experience
Marketing Director
Jul 2019 — Present
Recruited for first-ever Marketing position to develop Windsor\'s promotion and advertising efforts through brand awareness and thought leadership, driving B2B sales. ACHIEVEMENTS: · Refreshed Windsor branding to create consistent image across all company touch points · Developed cloud-based intranet for remote team access · Career to date initiatives resulted in 6:1 return on investment · New website resulted in +1,087% users,+1,218% sessions, and -43% bounce rate RESPONSIBILITIES: · Conceive and implement all advertising, marketing, and brand strategies · Measure and maximize ROI of advertising and marketing efforts · Act as SEO agency project manager to optimize efficacy and ROI · Conceive, produce, and write editorial content for new Windsor blog and emailing marketing · Oversee designer brand marketing to remain consistent across all vendors and platforms · Conceive and produce branded designer videos for wholesale and retail partners · Manage photography team of two, oversee workflow to increase efficiency and quality · Hire and manage external freelance talent and agencies to support marketing
Skills
- Email Marketing
- Social Media Marketing
- Indesign
- Powerpoint
- Adobe Creative Suite
- Marketing Communications
- Advertising
- Social Media
- Photoshop
- Public Relations
- Fashion
- Time Management
- Editorial
- Editing
- Brand Development
- Marketing
- Newsletters
- Media Relations
- Event Planning
- Styling
- Adobe Photoshop
- Creative Writing
- Social Networking
- General Awesomeness
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