Dora Trostanetsky
Growth Marketing Lead @Trade Republic
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WORK HISTORY
Growth Marketing Lead @Trade Republic
Berlin, DE
Leading the influencer and affiliate marketing strategy and execution in key EMEA markets- Led the ASO strategy and execution (keywords optimization, A/B testing, app store analysis)- Owned and developed the company’s website roadmap, applying SEO best practices - Defined and drove the data & analytics roadmap for the organic acquisition channels (ASO, SEO)- Managed a cross functional team of 4 people across marketing, data, engineering and localizaiton
EDUCATION
University of Paris I: Panthéon-Sorbonne
Master 1 Human Ressources, Economics
University of Paris I: Panthéon-Sorbonne
Master 2, MBA
ABOUT DORA TROSTANETSKY
I’m a holistic marketing strategist with 12+ years of experience in performance/growth marketing, ranging from mobile growth (B2C) to digital acquisition (B2B). My journey includes a variety of industries, such as gaming, tech start-ups, music and urban mobility as part of the smart city vision.Connecting the dots between the creative and empirical part of marketing is my daily life. I’m constantly exploring new ideas that can bring the business forward.Favorite things to do- delivering results (mainly increasing revenue)- experimenting with new ideas over and over again- working with a variety of people that I can learn from - learning/speaking foreign languages as soon as I see an opportunity marketing strategy I campaign planning I online marketing I offline marketing I multi-channel marketing I growth I optimization I project management I lead generation I mobile marketing I ASO I retention I engagement I CRM
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