Donya D.
Product Marketing Manager @Smith Nephew
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WORK HISTORY
Product Marketing Manager @Smith Nephew
US
EDUCATION
University of Florida
B.S, Hospitality Mgmt & Marketing
Louisiana State University
Master of Business Administration - MBA, Marketing
ABOUT DONYA D.
Marketing and commercial teams leader with experience in multiple product launches (pharmaceutical/medical device). Skilled in creating, launching, and executing marketing strategy and campaigns (HCP/DTP) for pharmaceuticals/medical device/healthcare. This includes integrated marketing campaigns, patient journey mapping, CRM strategy creation and management, collateral creation (HCP and patient education), PPC/display digital marketing management, and using marketing analytics to report campaign management results monthly to senior leadership (CEO/COO/Director). Works seamlessly cross-functionally with compliance(legal), regulatory, medical affairs, and reimbursement VPs and Directors in the approval process.Multi-faceted marketing executive with expertise in:Marketing Project Management – Digital Marketing – Strategic Marketing Campaigns – Branding Strategy Communication – Patient Experience/Satisfaction – Cross-Functional Collaboration – CRM Strategy & Management – Media Optimization – Marketing Automation – Lead Management – Webinar Marketing (Go To Webinar/Meetings – Video & Animation Production – Digital & Print Collateral DesignDisease state experience: Obesity/Weight Loss (Bariatric Surgery/Gastroenterology)- Diabetes (Endocrinology)- Narcolepsy(Neurology/Pulmonology/Sleep Medicine)- Fertility/Women’s Health (Reproductive Endocrinology/OBGYN)- Lipids/Cardiovascular Disease (Cardiology)- Alzheimer’s Disease (Neurology)- Respiratory Diseases (Pulmonology/Allergy/Immunology) Additional experience (prior to 2012) in:Pharmaceutical Industry (Eisai, Pfizer, Sanofi-Aventis, Schering-Plough) & Ad Agency (Digital/Print/Traditional Media)President’s Club Award-Winning Sales ProfessionalField Sales TrainerMedical Conference RepresentativeCurrently pursuing M.B.A. at Louisiana State University
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