Don Varga
Vice President - Americas Marketing @Wacom Technology Corp
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WORK HISTORY
Vice President - Americas Marketing @Wacom Technology Corp
Oversee B2C (Business to Consumer) and B2B (Business to Business) global brand marketing strategy development across North and South America. Conduct analytics for data-driven customer insights market research using both internal resources and external agencies to develop personas, understand customer experience, map customer journey, and build content messaging. • Create strategic plan and manage tactical implementation of all marketing programs including advertising, demand generation, digital media, social media, PR, retail channel marketing, and trade show and conference events with 18 staff members and additional cross-functional team members within $MM budget
EDUCATION
Columbus College of Art & Design
Bachelor of Arts - BA, Industrial (Product) Design
Miami University
Bachelor of Science - BS, Marketing
Marylhurst University
Master of Business Administration - MBA, Marketing
ABOUT DON VARGA
Creative business leader with more than 20 years of B2C and B2B marketing, brand, product…
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