Don Varela
Tenured executive in banking. 25+ years serving in leading teams, product lines, and services in IT service management, marketing/advertising, PR, lending, customer service, security, and fraud analytics.
- Role
- Board Member at Pensacola Mess Hall
- Location
- Pensacola, FL, US
- LinkedIn followers
- 500 followers
About Don Varela
An experienced leader with extensive knowledge and experience in marketing and social media. Don has been involved in branding, communications, and community management strategies for a large financial institution.A marketing professional with extensive experience in digital marketing, social media, community management, corporate communications, and brand management. Spearheaded the development, implementation, and management of corporate social media operations for a $1B+ financial services company. As a speaker, a blogger, and a digital marketing practitioner, my thoughts and opinions on digital marketing, technology, and strategy are highly regarded by fellow professionals from my peers from global brands as well as business partners from leading social media networking companies.Have led campaigns that have yielded high returns for the company. The success of these campaigns have earned the recognition from publications like Forbes and The Financial Brand.The success of the implementation of the social media strategy and policy has ranked the company\'s social media operations #7 in the U.S. and #12 in the world among banks and credit unions.
Experience
Board Member
Mar 2024 — Present · Pensacola, FL, US
Our MissionTo inspire curiosity, experimentation, and creative problem solving through exploration of math, engineering, science, and stuff.Our VisionThe Pensacola MESS Hall aspires to attract and create a community of critical and creative thinkers of all ages who are inspired by and understand the basic principles of science.
Education
De La Salle University
Bachelor of Science (BS), Marketing and Advertising Management
Cornell University
Graduate Certificate, Psychology of Leadership, Johnson Graduate School of Management
Harvard Business School
Strategy Execution, Organizational Leadership
2021 — 2021
Harvard University
Strategic Planning Program, Digital Marketing
UVA Darden Executive Education & Lifelong Learning
Executive Development Program (Navy Federal Credit Union)
Cornell University
Certificate in Understanding Financial Statements, Accounting and Business/Management
2019 — 2019
Cornell University
Graduate Certificate, Executive Leadership Program, Leadership And Strategic Management
Georgetown University McDonough School of Business
Innovate for Efficiency, Executive Education
Skills
- Project Management
- Social Media Relations
- Copywriting
- Web Design
- Digital Strategy
- Online Advertising
- Social Media
- Web 2.0
- Marketing
- Management
- Social Crm
- SEO
- B2b Marketing
- Content Management
- Youtube
- Online Marketing
- Social Networking
- Multimedia
- Social Media Measurement
- Social Media Marketing
- Web Analytics
- Strategic Planning
- Integrated Marketing
- Strategic Communications
- Social Media Development
- Product Management
- Digital Marketing
- Graphic Design
- Branding & Identity
- Social Business
- Customer Experience
- Team Leadership
- Adobe Creative Suite
- Customer Service
- Digital Media
- Strategy
- E-Commerce
- Multimedia Project Management
- Corporate Branding
- Itil V3 Foundations Certified
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