Dontay Thompson
Marketing & Promotions Executive | Brand Strategy & Audience Engagement Leader | Strategic Partnerships
- Role
- Senior Vice President, Promotions at Epic Records
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About Dontay Thompson
As a strategic marketing and promotions executive with deep roots in the music and…
Experience
Senior Vice President, Promotions
Jan 2017 — Present · Culver City, CA, US
Oversee national promotions strategy for one of world’s leading music labels, managing multi-genre artist rollouts and building cross-functional campaigns that drive chart performance and fan engagement. Serve as key member of executive leadership team, working closely with GM and CEO to shape quarterly strategies, prioritize high-value artist campaigns, and assess market share opportunities. Maintain close relationships with major radio networks, program directors, and media partners nationwide to support sustained airplay and brand engagement.• Conceptualized and spearheaded artist-specific activations tailored to regional radio markets, including exclusive listener events, backstage meet-and-greets, and small-format performances that deepened fan loyalty and increased station engagement.• Supported successful launch of multiple artist campaigns from concept to execution, collaborating with label executives, artist management, and marketing teams to ensure seamless national rollouts aligned with broader brand and tour strategies.
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