Don Stickney
Founder and Principal @Playbook
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WORK HISTORY
Founder and Principal @Playbook
Vancouver, BC, CA
Don is a Principal and Founder of Playbook. Playbook helps leaders navigate complexity and scale through go-to-market strategy, public affairs, and AI that works where it matters. Don has over twenty years of experience in business development and client service across North America in corporate strategy, communications, government relations and M&A. Don has a proven track record of leading and training teams to achieve substantial and measurable results, including a 5x increase in the growth of a consulting firm as a majority owner over a ten-year period. This achievement has reinforced his passion for solving complex problems, removing barriers, and scaling teams and companies, all while delivering excellent client service. Over the past decade, Don has actively invested in and advised several SaaS, B2B, and B2C companies, contributing to their development and scalability. His strategic insights and hands-on approach have helped these companies navigate market challenges and effectively manage growth and resilience opportunities. Don is known for his collaborative leadership style, fostering a culture of innovation and grit within his teams. He has worked with a diverse range of clients, from established enterprises and early stage companies, helping them achieve their strategic goals and drive measurable growth. His commitment to excellence and client-centric approach make him a well regarded trusted advisor throughout North America.
EDUCATION
The University of British Columbia
BA, Political Science
SKILLS
ABOUT DON STICKNEY
With almost two decades in consulting, I’ve built a career around solving complex problems, removing barriers, and helping leaders drive growth, build resiliency, and deliver real business results. I founded Playbook to challenge the traditional pyramid consulting model. We’re a technology-forward consulting firm built for speed, clarity, and execution — helping high-growth companies move faster and lead with confidence. We combine public affairs expertise, strategy consulting, and AI-enabled insights to help leadership teams solve complex challenges and unlock growth in real time. At Industrio AI, I work with organizations to explore and implement Digital Twins and AI solutions that support smarter decision-making and long-term growth. From enterprise to public sector to early-stage teams, we help clients turn AI into a advantage. Throughout my career, I’ve worked as a trusted advisor to Fortune CEOs, founders, labour leaders, political organizers, and senior government officials across Canada and beyond. My work spans corporate strategy, government relations, public affairs, communications, M&A, and digital transformation. I’m also ESG-certified, and bring a long-standing commitment to sustainability and inclusion — and to the idea that growth and impact can go hand in hand. If you\'re building something ambitious — or want to explore what growth and resiliency could look like for your organization — let’s connect.
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