Don Russell
Brand Strategy and Creative Leader Specializing in Impactful Storytelling
- Role
- Creative Director, Brand Strategist at Russell Creative
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Don Russell
Behind every innovation is a team that believes deeply in what they\'re building and why…
Experience
Creative Director, Brand Strategist
Aug 2012 — Present · San Diego, CA, US
Lead brand strategy and rebrand projects covering brand story and messaging development, brand visual and verbal identity standards, and brand architecture. Employ human-centered design strategy to rapidly deliver roadmaps for new product introduction, including value propositions, product messaging and naming, and customer journeys. Develop compelling investor presentations that simplify complex concepts and resonate with various audiences, with hundreds of millions raised. Guide teams from budgeting and briefing through production for integrated campaigns, website design, videos and animations, and event marketing assets.Clients include Bionano Genomics, MyOme, UC San Diego Human Milk Institute and MOMI CORE, selectION Therapeutics, MDx Health, HemoCue, Novome Bio, Curebase, Applied Proteomics, Drawbridge Health, DiscernDx, American Cancer Society Cancer Action Network
Education
Montclair State University
BA
1994 — 1999
California College of the Arts
Master of Business Administration - MBA
2019 — 2021
Skills
- Social Media
- SEO Copywriting
- Advertising Copy
- Copywriting
- Team Management
- Creative Problem Solving
- Creative Strategy
- Interactive Advertising
- Web Video
- Television
- Interactive Marketing
- Creative Direction
- Integrated Marketing
- Email Marketing
- Mobile Applications
- Wordpress
- Typography
- Marketing Copy
- Direct Mail
- Online Advertising
- Marketing Communications
- Blogging
- Advertising
- Digital Media
- Digital Marketing
- Brand Development
- Broadcast
- Marketing
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