Don Roy
Professor of Marketing, Middle Tennessee State University
- Role
- Professor of Marketing at Middle Tennessee State University (MTSU)
- Location
- Murfreesboro, TN, US
- LinkedIn followers
- 500 followers
About Don Roy
The life of a scholar is a three-dimensional commitment to teaching, research, and…
Experience
Professor of Marketing
Middle Tennessee State University (MTSU)
Aug 2000 — Present · Murfreesboro, TN, US
Courses Taught- Marketing Management (MBA)- Sports Marketing, Promotion, and Product Management (BBA)Research- Sports Marketing- Sports Sponsorship- Social Media MarketingProfessional Service- Editor, Marketing Management Journal- Review Board member, Sport Marketing Quarterly
Education
University of Memphis
PhD, Business Administration
1995 — 2000
Mississippi College
MBA, Business Administration and Management, General
1993 — 1995
Mississippi State University
BBA, Marketing
1982 — 1985
Skills
- Search Advertising
- Public Relations
- Integrated Marketing
- Social Networking
- Consumer Behaviour
- Social Media Marketing
- Marketing Management
- Sales
- Cause Marketing
- Brand Management
- Marketing Strategy
- Personal Branding
- Sponsorship
- Market Research
- Advertising
- Public Speaking
- Brand Architecture
- Analysis
- Marketing Research
- Marketing Communications
- Social Media
- Sports Marketing
- Teaching
- Time Management
- Consumer Behavior
- Brand Strategy
- Marketing
- Blogging
- Research
- Content Marketing
- Customer Experience
- Higher Education
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