Don Phipps
- Role
- CEO at Applied Marketing Research, Inc
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Don Phipps
Qualitative and Quantitative B2B and B2C Researcher and Data…
Experience
CEO
Applied Marketing Research, Inc
Jul 1993 — Present
I am the owner of Applied Marketing Research, Inc, a full service marketing research firm with a 27 year track record and a co-founder of Applied Research-West, Inc. Our company provides both quantitative and qualitative research project expertise. I work in both areas. I conduct marketing research studies for a variety of \"business to business\" and \"business to consumer\" industries. These include healthcare, insurance, building and construction, automotive, agriculture, packaged goods, pet food, commercial and residential mowing, telecommunications (wireless and wired), education, household cleaning, consumer electronics, lawn and garden, financial services, greeting cards and ornaments, entertainment, aviation, non-profits, and trade associations. Companies I\'ve worked with include Coca-Cola, Honda, John Deere, Sprint, Hallmark, H&R Block, Hill\'s Pet Nutrition (a division of Colgate-Palmolive), Pfizer, Citigroup, and GE. I do focus groups and IDIs, and have done these in-person, via web conferencing, or by phone. I also use simulated shopping in my groups and a variety of projective techniques, including mind maps, guided imagery, word association, collage, projective drawings, and laddering (benefit chains). My quantitative experience is equally varied. I\'ve conducted A & Us, customer segmentation, advertising awareness, choice modeling and product/pricing research studies. Please feel free to contact me directly or view our website.
Skills
- Market Analysis
- Cross-Functional Team Leadership
- Integrated Marketing
- Business-to-Business (B2b)
- Brand Development
- Direct Marketing
- Brand Architecture
- Brand Equity
- Product Development
- Product Marketing
- Segmentation
- Market Intelligence
- Marketing Strategy
- Leadership
- Marketing Communications
- Strategic Planning
- Brand Loyalty
- Healthcare
- Automotive
- Marketing Research
- Business Development
- Qualitative Research
- Qualitative & Quantitative Research Methodologies
- Brand Management
- Focus Groups
- Consumer Electronics
- Advertising Research
- Strategic Partnerships
- Advertising
- Analysis
- Business Strategy
- Positioning
- Competitive Intelligence
- Ethnography
- Consumer Behaviour
- Product Innovation
- Market Planning
- B2b Marketing
- Management
- Strategy
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