Don Phillips
Senior Manager, Analytics Consulting | Marketing Campaign Optimization | Data Storytelling Presentations
- Role
- Senior Manager, Analytics & Strategy Consulting at TTEC Digital
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Don Phillips
I\'m a CRM analytics consultant who focuses on marketing campaign strategy and…
Experience
Senior Manager, Analytics & Strategy Consulting
Apr 2019 — Present · Warren, MI, US
My love of CRM and the retail space was fostered by my consulting work at TTEC Digital-Ran CRM campaign strategy for Kaiser Permanente, supporting their national sales contact center-Led CRM analytics for the General Motors Rapid Retail program, a national initiative designed to drive incremental sales and service activity-Developed pro formas (forecasts) for Chevy, Buick, GMC, Cadillac, and service private offer programs, including vehicle leasing and EVs-Recommended and delivered program strategies that consistently led to sales lift and strong returns on investment-Delivered compelling \"storytelling\" presentations to help ensure that important findings were understood and acted upon-Was deemed a significant contributor by TTEC Digital leadership and clients alike.
Education
Brother Rice High School
Honors Graduate
The University of British Columbia
Award of Achievement in Digital Analytics
Michigan State University
B.A.
Oakland University
M.B.A.
Skills
- Public Speaking
- Strategy
- Omniture
- Advertising
- Mobile Marketing
- Doubleclick
- Dart for Advertisers
- Marketing Communications
- Sem
- Direct Marketing
- Marketing
- Google Analytics
- Media Planning
- Digital Strategy
- Leadership
- Digital Media
- Social Media
- Analytics
- Management
- Digital Marketing
- Online Marketing
- Marketing Strategy
- Social Media Marketing
- Online Advertising
- Microsoft Excel
- Web Analytics
- Integrated Marketing
- Interactive Advertising
- Interactive Marketing
- Account Management
- Email Marketing
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