Donovan Parisi
Digital Strategist | Digital Marketing Lead | SaaS and Healthcare Marketing
- Role
- Digital Strategy Lead, Global Saas & B2b at Resmed
- Location
- Fort Myers, FL, US
- LinkedIn followers
- 500 followers
About Donovan Parisi
With over a decade of experience in digital marketing, I excel in crafting and executing…
Experience
Digital Strategy Lead, Global Saas & B2b
Sep 2024 — Present
Lead, with US marketing teams, the definition, design, execution, and measurement of all digital marketing strategies and tactics to deliver on the team’s objectives and drive their desired business outcomes.Lead a team of indirect reports to deliver digital campaigns and experiences in support of the US Provider go-to-market, working across multiple internal teams, external partners and agencies.Define key results and targets, build estimates media and digital service investment as well as digital resource capacity and overall campaign timing.Manage & monitor campaign status reporting, tracking deliverables from the digital marketing team, issue & risk management, and resource allocation across portfolio.Ensure campaign specialists meet established schedules, help resolve technical and operational issues, and accomplish digital delivery goals.Work closely with Digital Channel Leaders to develop and manage multi-channel digital campaigns that help ResMed achieve its brand building and acquisition goals.
Education
Florida Agricultural and Mechanical University
Bachelor's degree, Graphic Design
2012 — 2014
Skills
- Adobe Edge
- Graphic Design
- Marketing
- Expressionengine
- Web Hosting
- Digital Marketing
- Adobe Creative Suite
- User Experience Design
- Web Development
- Healthcare Marketing
- Content Management Systems (Cms)
- Advertising
- User Interface Design
- Event Planning
- Css
- Marketing Communications
- Dreamweaver
- Illustrator
- Google Tag Manager
- User Experience
- Marketing Strategy
- Adobe Photoshop
- Search Engine Marketing (Sem)
- Facebook Marketing
- Php
- Google Adwords
- Cascading Style Sheets (Css)
- Indesign
- Search Engine Optimization (SEO)
- Retargeting
- Interactive Media
- Pay Per Click (Ppc)
- Motion Graphic Design
- Social Media
- Web Design
- After Effects
- Google Analytics
- Photoshop
- Social Networking
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