Donna Clapton Wooldridge
B2b Marketing Manager (Emea & Apac) @Abilitie
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WORK HISTORY
B2b Marketing Manager (Emea & Apac) @Abilitie
GB
Executing a brand-enhancing and localised marketing strategy to expand Abilitie\'s reach and impact, while advocating for greater emotional intelligence in leadership to create organisations that bring out the best in people.
EDUCATION
University of St Andrews
MA Joint Honours Degree, Latin and Ancient History
SKILLS
ABOUT DONNA CLAPTON WOOLDRIDGE
Content is the conversation you want to have with your customers; it\'s the story you want to tell about yourself, your brand, your value; it\'s the lure that draws your audience in and keeps them engaged; and it\'s the final tipping point that closes a sale, makes a deal and starts a new relationship.My passion is content, and making sure that it does what it needs to at every intersection, whether that\'s supporting a pivotal product launch across three continents, developing a brand awareness campaign within a new market, creating topically relevant campaign content to target large accounts, or equipping global salespeople with spot-on sales enablement resources.Leading a team of content creators and customer marketers, I make content work hard to deliver the results the business needs, while putting the customer - and how they experience our content, products and brand - at the heart of decision making.
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