Donna Sully

About Donna Sully

As a Senior Marketing Consultant at LPL Financial, I leverage my 6+ years of experience…

Experience

1. Senior Marketing Consultant Strategic Initiatives

   LPL Financial

   May 2023 — Present · Fort Mill, SC, US

   Develop, plan and execute complex marketing awareness campaigns including email, landing page design, copywriting, lead-generation and measurement. • Serve as Project Manager on an interdepartmental institution decentralization project using an agile workflow.• Project and OKR planning. • Partner with internal stakeholders to develop a concise and consistent investor POV for future collateral.• Serve as a key partner in project management across different BUs. • Partner with internal BUs to create and publish high net worth material; sourced co-branded material from sponsored investment companies for high net worth content library. • Partner with content management team to develop a content map for the new investor section of LPL.com• Ongoing investor content research to build a robust library of investor insights. • Identified opportunity to improve processes using LSS Green Belt practices. • Developed a creative process for content monitoring and promotion. • Serve as key leader in advisor product pilot programs developing program strategies and tracking adoption, engagement and KPIs.

Education

• University of North Carolina at Charlotte

  Bachelor of Arts - BA, Communication Studies

  2015 — 2017

• Lenoir-Rhyne University

  Communication and Media Studies

  2014 — 2015

Skills

• Lead Generation
• Strategic Planning
• Account Management
• Digital Media
• Promotions
• Market Research
• Integrated Marketing
• Cold Calling
• Media Buying
• New Business Development
• Advertising Sales
• Advertising
• Media Planning
• Marketing Strategy
• Digital Marketing
• Mobile Marketing
• Email Marketing
• B2b
• Direct Marketing
• Online Advertising