Donna Stiles

About Donna Stiles

A curious life-long learner enjoying the journey. Multi-disciplined performance marketing and advertising professional with proven experience developing full-funnel programs across digital, traditional, direct, and promotional channels.A successful track record of developing and scaling new marketing and paid media advertising channels within an organization, implementing effective advertising strategies to elevate performance, and utilizing research and data to create plans that exceed objectives. A history of combining strong strategy development with a passion for creating solutions and plans within dynamic environments. Known to be highly effective at collaborating across stakeholders to align plans, executing complex multichannel initiatives, and introducing process enhancements. Areas of Expertise: Marketing Strategy, Digital Advertising, Google Ads, DV360, Programmatic Advertising, Display, Native, OTT/CTV, Adobe Analytics, Yahoo DSP, A/B Testing, 3P Advertiser Tag Management, Audience Segmentation, Creative Development, Dynamic Email Content, Project Management, Budget Management and Forecasting, Agency Management, Integrated Marketing Management, Brand Activations, Partnership/Sponsorship Marketing, Experiential Marketing, Promotions, Account Management, and Marketing Research and Analysis.

Experience

1. VP, Digital Marketing Manager

   Truist

   Dec 2019 — Present · Atlanta, GA, US

   Oversee Programmatic Display Advertising team in support of Truist’s performance objectives. Drive engagement, product, and revenue growth via full-funnel paid performance advertising, maximizing efficiency, and research and integration of new solutions into the media mix. Manage multimillion dollar budget. Develop and execute media strategies and programs, as well as measurement and test and learn frameworks. Promote innovation by identifying and evaluating solutions around 1P audience strategy, tag management, and ID resolution. Managed the onboarding and launch of Truist’s Affiliate channel. Partner with Legal, Risk, and Compliance teams to ensure plans, programs, and audiences are compliant with legal and regulatory requirements.• Increased YOY acquisition CVR by 45% and delivered CPA’s of up to 40% below annual benchmark through increased utilization of Adobe Audience Manager Retargeting, Google custom audiences, and 1P audience strategies, as well as weekly optimization reviews• Outpaced YOY KPI performance in Display: CPM’s decreased 32% while Cost per High Value Action (CPHVA) decreased by 43% and Engagement increased 30%• Developed and managed media plans that delivered a CPA of 80% below the annual benchmark.• Oversee channel creative development with agency and ensure alignment across broader campaign tactical direction• Direct and oversee digital media agency to develop channel go-to-market strategies and audiences, manage campaign activations, evaluate performance and optimization recommendations, and execute final campaign analysis for end of campaign reports

Education

• Florida State University - Herbert Wertheim College of Business

  Bachelor's Degree, Marketing/Marketing Management

Skills

• Strategy
• Digital Marketing
• National Promotions
• Strategic Partnerships
• Digital Strategy
• • Multi-Platform Marketing Campaigns
• Marketing Strategy
• Advertising
• Market Research Analysis
• B2b Marketing
• Multi-Media Marketing Campaigns
• Marketing
• Marketing Communications
• Radio Promotions
• Advertising Sales
• Promotional Marketing
• Sponsorship Marketing
• Agency Management
• Information Gathering and Synthesis
• Product Marketing
• Strategic and Tactical Planning
• Digital Media
• Marketing Budget Management
• Online Advertising
• Partnership Marketing
• Integrated Marketing
• New Media
• Marketing Management
• Project Management
• Market Research
• Experiential Events
• Sponsorship
• Social Media
• Multi-Channel Marketing
• Social Media Marketing
• Strategic Insights