Donna Stewart
Marketing & Region Lead, West @Lost Irish Whiskey
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WORK HISTORY
Marketing & Region Lead, West @Lost Irish Whiskey
CA, US
In partnership with the founder, developed the brand from an idea to a product that is now the #4 top selling Irish Whiskey in the US on-premise channel. Executed go-to-market strategies that launched the brand in 28 states and gained placements in some of the most influential bars and restaurants in the US- Spearheaded the development of brand strategy and positioning for Lost Irish, defining identity, mission, consumer insights, commercial strategy, social media strategy and go-to-market plans- Led high-impact marketing initiatives, including quarterly trade engagement campaigns, distributor driven market visits, and activations at key industry events to drive strong brand visibility and affinity- Forged strategic trade and influencer partnerships, unlocking premium placements in Tier 1 accounts and in target markets- Directed the commercial strategy for the West US region accounting for 27% of sales nationally and 2x points of distribution compared to other territories in the first year- Developed and executed omnichannel marketing strategies, aligning brand presence across digital, trade, and consumer-facing environments.
EDUCATION
Dublin City University
Bachelor of Business Studies
Santa Monica College
Non-Degree Studies
ABOUT DONNA STEWART
I’m a marketing professional with a deep passion for building CPG brands through storytelling, strategic partnerships, and dynamic programming. With a range of experience in start-ups, small businesses and global companies, I have the ability to be a self starter who can take full ownership of a project and also a great team player who can quickly identify where I fit in and how I can help drive team success. At Lost Irish, I helped take the brand from an idea to a product now available in 28 countries and in many of the world\'s top bars and restaurants. I specialize in creating and executing go-to-market strategies that drive engagement, long-term brand loyalty, and strong market growth. Previously, as the Brand Ambassador for Tullamore D.E.W, I led strategic trade and consumer initiatives across multiple states, leveraging media appearances, trade activations, and experiential marketing to elevate brand awareness. Beyond the spirits industry, my background in event production has allowed me to work with global brands and venues, developing high-impact experiences and executing large-scale events that allow for meaningful consumer connections. Always managing a diverse set of responsibilities, I\'m solution oriented and thrive in fast-paced environments where creativity and strategy intersect. Known for my optimism, ambition, and authentic approach, I thrive on building meaningful connections and bringing creative visions to life. I’m always eager to collaborate on projects that push the boundaries of what’s possible in brand marketing.
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