Donna Nardozza
Advertising Bank of America
- Role
- Senior Vice President, Advertising at Bank of America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Vice President, Advertising
May 2009 — Present · New York, NY, US
Oversee advertising and video creation at Bank of America- Expanded the Advertising Center of Excellence for the consumer bank to include Merrill Lynch, Merrill Edge, Bank of America Merrill Lynch, U.S. Trust and Better Money Habits- Launched the Video Center of Excellence and created award winning work- Oversee integrated advertising and digital video development across the full spectrum from financial literacy, recruitment, wealth management to b2b campaigns- Manage creative strategy and execution with partner mass and digital agencies- Launched the first Bank of America enterprise-wide integrated campaign- Managed international shoots and award winning commercials- Train and supervise professional staff responsible for budget, business affairs, SAG talent, creative, and vendor management- Created legal, compliance and registered principal risk management forum- Launched Bank of America Merrill Lynch virtual reality white paper- Launched Merrill Edge Guided Investing (MEGI)- Manage diversity & Inclusion and ADA compliance initiatives.
Education
Rutgers University
BS, Communications
1981 — 1983
Arizona State University
Bachelor's Degree, Broadcast Management, Advertising
1984 — 1985
Skills
- Marketing Communications
- Corporate Communications
- Marketing
- Copy Editing
- Financial Services
- Thought Leadership
- Vendor Management
- Series 24
- Advertising
- Investments
- Account Management
- Online Advertising
- Presentations
- Brand Advertising
- Video Production
- Team Management
- Brand Architecture
- Strategic Planning
- Virtual Reality
- Digital Marketing
- Social Media
- Budget Management
- Analytics
- Internal Communications
- Integrated Marketing
- Asset Management
- Investor Relations
- Tv Production
- Agency Relationship Management
- Series 7
- Relationship Management
- Direct Marketing
- Marketing Strategy
- Print Production
- Broker-Dealer
- Strategic Communications
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