Donna Musselwhite
Executive Marketing Leader/Healthcare/Government Programs
- Role
- Director, Medicare Marketing at Florida Blue
- Location
- Roanoke, US
- LinkedIn followers
- 500 followers
About Donna Musselwhite
Experienced leader with track record in strategic marketing, project management across…
Experience
Director, Medicare Marketing
Aug 2020 — Present
Lead high-performing team dedicated to member communications and retention, CMS mandated marketing materials, development of agent sales collateral, and marketing operations support of acquisition initiatives. Manage vendor relationships and performance for critical AEP execution. Manage initiatives for Medicare growth across multiple sales channels.
Education
Hollins University
M.A.
Emory and Henry College
BA
Skills
- Health Insurance
- Project Planning
- Strategic Communications
- Medicare
- Public Speaking
- Sales Management
- Public Relations
- Business Strategy
- Marketing Strategy
- Sales
- Strategy
- Advertising
- Product Development
- Team Leadership
- Project Management
- Insurance
- Communication
- Coaching
- New Business Development
- Process Improvement
- Team Building
- Management
- Business Analysis
- Business Process Improvement
- Customer Service
- Marketing Communications
- Healthcare
- Business Development
- Strategic Planning
- Direct Sales
- Marketing
- Contract Negotiation
- Leadership
- Budgets
- Life Insurance
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