Donna M. Lipp
Services Product Marketing Manager - Ultrasound @Siemens Healthineers
Signup · Get unlimited contacts
WORK HISTORY
Services Product Marketing Manager - Ultrasound @Siemens Healthineers
Malvern, PA
Responsible for product marketing of ultrasound service contract offerings. This includes upstream and downstream marketing efforts. Major responsibilities are: • Ideation and creation of concepts for new product offerings • Collaboration with the product design/development group • Guidance and/or ownership through the product lifecycle • Commercialization of new service offerings including pricing and strategic positioning • Selection or development of appropriate sales channels • Implementation of Business Plan • Management and commercial improvements of existing product portfolio • Go-to-market strategies • Identify market and customer segments • Price book ownership for sales enablement • Downstream marketing strategy in conjunction with marketing communications partners
EDUCATION
Indiana University Bloomington
Bachelor's degree, Forensic Studies
ABOUT DONNA M. LIPP
A results-oriented leader with experience in strategic marketing, operations, and management of people, processes, and tools. Accomplished in implementing new tools and processes to reduce costs, improve stakeholder satisfaction, and increase productivity. Experienced in creating go-to-market product development strategies to improve sales and revenue. I lead offerings through product lifecycle management reviews and approvals to launch customer-centric and effective new products and managed product launch and demand generation programs, sales education, and implementation of new digital marketing tactics.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.