Donna Spangler-Varner
Chief Brand Officer, Innovative Brand Builder, Board Member, Mentor
- Role
- Chief Brand Officer at Schlotzsky\'s
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Donna Spangler-Varner
Marketing and innovation leader that can drive results and profits.I have a consistent record of success driving innovation, brand planning and execution. Sustained record of increasing sales and driving profits through brand amplification, product innovation and promotional strategies that propel business forward. I have excellent leadership and team building skills and know how to build great cross functional partnerships to drive results.Areas of Expertise:Brand PositioningChief Marketing OfficerChief Innovation OfficerBrand StrategyInnovationProduct DevelopmentPublic RelationsPublic SpeakingPromotional Development and ExecutionMedia planningSocial media Digital media and marketing Agency management Loyalty Consumer Experience Design Menu DesignRestaurant DesignPackaging InnovationMerchandisingFranchising Supply Chain & Distribution leadershipOperations LeadershipCreated an innovation pipeline that took product development from zero to running and 18-24 month promotional calendar with new news quarterly in all product lines. This was accomplished while driving product quality changes and cost savings in supply chain. Drove brand strategy and strategic planning initiatives that lead to the development of new channels for sales leading to greater profit in catering and a complete rebrand netting 11% in comp sales improvements for units implementing all changes.Implemented new programs to add convenience for consumers that also drove brand awareness leading to a new consumer experience through delivery. Goal of 5% of transactions to be fulfilled via delivery was blown away and within one year delivery accounted for 10% of transactions offsetting declines in store traffic. Contact me to connect on new opportunities, board positions and consulting.
Experience
Chief Brand Officer
Jun 2024 — Present · Atlanta, GA, US
Education
Ball State University - Miller College of Business
Bachelor of Science (BS), Business
1982 — 1986
Ball State University - Miller College of Business
MBA, Marketing/Marketing Management, General
1986 — 1987
Skills
- Hospitality
- Marketing Research
- Lead Generation
- Franchising
- Media Planning
- Integrated Marketing
- Customer Satisfaction
- Competitive Analysis
- Market Planning
- Digital Marketing
- Shopper Marketing
- Franchise Consulting
- Retail
- Direct Marketing
- Local Marketing
- Leadership
- Catering
- Income Statement
- Marketing Management
- Brand Equity
- Time Management
- Email Marketing
- Restaurant Management
- Brand Development
- Brand Management
- Cross-Functional Team Leadership
- Brand Awareness
- Social Media Marketing
- Marketing Strategy
- Food & Beverage
- Brand Architecture
- Multi-Unit
- Interactive Marketing
- Profit
- P&L Management
- Marketing
- Public Relations
- Food Service
- New Restaurant Openings
- Customer Insight
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