Donna Hood

Director Incentive Design @Bbva In The Usa

Birmingham, AL, US
MOBILE NUMBERS
+12•••••••77

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WORK HISTORY

Aug 2012 — Present

Director Incentive Design @Bbva In The Usa

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Strategically align 60+ sales position annual incentive plans with the goals and objectives of a top 25 US bank * Ensure incentive plans are in compliance based on local, national and international regulatory limitations* Create and execute engaging employee sales contests to produce incremental lift in sales and encourage top sales performance* Analyze sales performance and lift correlation to the recognition programs* Partner with Segment and Product representatives to create and award top performers based on strategic business needs of the Retail Bank* Coordinate incentives, recognition and performance program and results with top management* Chairman of annual sales recognition club and events trip. Lead steering committee responsible for creating annual metrics, tracking, communication, winner selection process and event coordinating of awards trip (Pinnacle Club)

EDUCATION

2015 — 2015

Texas McCombs School of Business

Executive Leadership Program - BBVA Compass/UT Partnership

2007

University of Alabama at Birmingham

Masters of Business Administration, Management Information Systems

1999 — 2002

University of Alabama at Birmingham

Bachelors of Science, Marketing

SKILLS

SalesManagementDirect MarketingBusiness DevelopmentDigital MarketingFinancial ServicesPpcCustomer ExperienceCustomer RetentionProject ManagementCustomer ServiceCustomer EngagementDisplay AdvertisingMobile ApplicationsCustomer SatisfactionE-CommerceMobile BankingSegmentationRetail BankingWeb AnalyticsMobile DevicesBankingTelephoneEmail MarketingLead GenerationCustomer AcquisitionSEOAnalyticsOnline MarketingAtmsMultivariate TestingWeb Design

ABOUT DONNA HOOD

Was recently interviewed by Beaumont (TX) Enterprise in regards to a recent comScore study on Online Marketing during a weak economy. Read full article: Online sales, paid search, display media, search engine optimization, online bill pay, building personas, multi-variant testing, email, CAN-SPAM policies, web analytics

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