Donna Hood
Director, Incentive Design at BBVA Compass
- Role
- Director Incentive Design at Bbva In The Usa
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Donna Hood
Was recently interviewed by Beaumont (TX) Enterprise in regards to a recent comScore study on Online Marketing during a weak economy. Read full article: Online sales, paid search, display media, search engine optimization, online bill pay, building personas, multi-variant testing, email, CAN-SPAM policies, web analytics
Experience
Director Incentive Design
Aug 2012 — Present
Strategically align 60+ sales position annual incentive plans with the goals and objectives of a top 25 US bank * Ensure incentive plans are in compliance based on local, national and international regulatory limitations* Create and execute engaging employee sales contests to produce incremental lift in sales and encourage top sales performance* Analyze sales performance and lift correlation to the recognition programs* Partner with Segment and Product representatives to create and award top performers based on strategic business needs of the Retail Bank* Coordinate incentives, recognition and performance program and results with top management* Chairman of annual sales recognition club and events trip. Lead steering committee responsible for creating annual metrics, tracking, communication, winner selection process and event coordinating of awards trip (Pinnacle Club)
Education
Texas McCombs School of Business
Executive Leadership Program - BBVA Compass/UT Partnership
2015 — 2015
University of Alabama at Birmingham
Masters of Business Administration, Management Information Systems
2007
University of Alabama at Birmingham
Bachelors of Science, Marketing
1999 — 2002
Skills
- Sales
- Management
- Direct Marketing
- Business Development
- Digital Marketing
- Financial Services
- Ppc
- Customer Experience
- Customer Retention
- Project Management
- Customer Service
- Customer Engagement
- Display Advertising
- Mobile Applications
- Customer Satisfaction
- E-Commerce
- Mobile Banking
- Segmentation
- Retail Banking
- Web Analytics
- Mobile Devices
- Banking
- Telephone
- Email Marketing
- Lead Generation
- Customer Acquisition
- SEO
- Analytics
- Online Marketing
- Atms
- Multivariate Testing
- Web Design
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