Donna Woods

About Donna Woods

Travel is a visual decision. Before someone books, they’re imagining the experience, so…

Experience

1. Director of Operations

   Cmcollective

   Oct 2023 — Present · Los Angeles, CA, US

   As Director of Operations at CMCollective, a boutique digital marketing agency built on fundamentals. I lead internal systems, client delivery processes, and cross-functional coordination to ensure our work is efficient, high-quality, and rooted in measurable growth.Key responsibilities- Oversee day-to-day operations across client accounts, from kickoff to campaign execution and reporting- Manage project timelines, team capacity, and resource allocation to maintain momentum without burnout- Standardize internal systems for onboarding, file management, and reporting to streamline workflows- Support leadership in forecasting, hiring, and business development with clear operational insight- Facilitate smooth collaboration across SEO, content, design, and strategy teamsImpact- Improved internal documentation and processes, reducing project handoff friction and client onboarding time- Built reporting systems using GA4, Looker Studio, and Airtable to provide clients with clear, consistent performance insights- Strengthened team accountability and communication with structured weekly check-ins and Asana project trackingWhat drives me:At CMCollective, we don’t do fluff. We build from the ground up, with clean data, clear messaging, and thoughtful strategy. My role is to make sure that vision shows up not only in client work, but in how we operate every day behind the scenes.

Education

• University of Florida

  B.S. in Business Administration

  2012 — 2016