Donna Solomons

Experience

1. Partner Marketing Manager

   Church Hill Classics

   Jan 2014 — Present · Monroe, CT, US

   Oversee partner marketing program with 300+ college bookstores, alumni and professional associations for $10M frame manufacturer & online retailer; Manage team of 6 - partner creative, marketing, and fulfillment •Provide brand and creative direction; Produce marketing materials (digital ads, social media posts, direct mail, in-store, POP) that balance corporate goals with partner needs •Develop annual marketing, social media and email calendars. Establish budget and implement guidelines for partner spending. Reduced CHC costs by 5% since ‘14 •Identify channel partnerships and brand extensions to facilitate business growth; Implement product launches including our new Dimensions™ and Spectrum™ frame lines •Direct mail analysis - Evaluate metric, creative, distribution and printing elements to improve program success •Create trade show strategies and materials; Implement marketing and on-site presence at CAMEX, B&N, CAMMP •Analyze partner business in close coordination with sales team; Provide sound recommendations to facilitate growth •Streamlined product packaging resulting in a 4% savings and cohesive presentation across CHC categories

Education

• Binghamton University

  BA, Linguistics with a Minor in Business Marketing