Donna Olszewski

About Donna Olszewski

Product Marketing, Digital Marketing and Marketing CommunicationsTechnical Products and Services Marketing SolutionsPROCSI Change Management Coach, Lean Cohort, Lean Six Sigma White BeltCross-disciplined Senior Marketing Executive with a portfolio of achievements increasing profitability and operational growth through unique combination of digital marketing, product marketing, analytics, creative, technical, and leadership skills. Able to solve daunting, complex challenges, and achieve objectives by driving improvements, and managing effectively.KEY AREAS OF COMPETENCY:• Global Strategic / Tactical Planning & Execution • Integrating Technology & Marketing Operations• Team Recruitment / Development / Deployment • Internal/External Communications Optimization• Aligning \"Touch Points\" to Brand Messaging • Cultural (Re)Definition / Change Management• Complex Program / Project Management/ Change Management • Solutions Definition / Contract Negotiations• B2B / B2C Web & Market Optimization • Search Engine Marketing and Search Engine Optimization SEO/SEM• Social Media Marketing• Digital Marketing• Maximizing Financial Performance / ROIKEY ACHIEVEMENTS INCLUDE:$30 to $40 million sales increase gained over three years by defining and developing strategic B2B portal that increased ease of distributor interface. 300% growth of IT costs eliminated by using central point for translations and Content Management System with a distributed localized authorship model. 100% increase in search engine rankings that boosted site visitors 75% by devising new optimization strategy that improved access to company information. 99% of anticipated costs across multiple sites avoided by defining, developing, and implementing single-site eCommerce solution in collaboration with IT.

Experience

1. Director of Product Marketing

   Omnicell

   Jun 2022 — Present

Education

• Carnegie Mellon University

  Communication

  2004 — 2004

• Duquesne University

  Project Management Certification, Project Management

  2008

• LaRoche College

  Bachelors of Communication

  1985

• Duquesne University

  Leadership Program, Organizational Leadership

• Duquesne University

  Master's degree, Communications, Marketing

  2001 — 2009

Skills

• Brand Essence
• Digital Media Integration
• Campaign Strategy Development
• Executive-Level Communication
• Digital Marketing
• Corporate Communications
• Creative Campaign Development
• Google Website Optimizer
• Social Analytics
• Marketing Leadership
• Media Selection
• Conversion Optimization
• Strategy Mapping
• Marketing Plan Creation
• Product Launch
• Social Media Strategist
• Marketing Mix
• Social Media Education
• Marketing Strategy
• Digital Education
• Interactive Marketing
• Social Media Best Practices
• Integrated Marketing Plans
• Integrated Marketing Communications Planning
• Strategic Intelligence
• Agency Relationship Management
• Digital Strategy
• Digital Product Development
• Executive-Level Relationships
• Strategic Improvement
• Executive Communications Support
• Social Media
• Integrated Brand Marketing
• Digital Marketing Experience
• Communications Programs
• Social Media Consulting
• Digital Influence
• Organic Search
• Strategic Media
• Media Trends