Donna Morgan

About Donna Morgan

With 30+ years in the financial sector and personal property investments, now partnering with homeowners to optimize their investments, increasing revenues and delivering exceptional service, while providing their guests with five-star accommodations and memorable experiences.Recently launched a Chattanooga based short-term rental property management company, iTrip Chattanooga, leveraging the iTrip world-class integrated booking engine and global marketing platform. iTrip is rewriting the book on the vacation rental industry - particularly in the short-term rental marketplace. I am pleased to be the new owner of iTrip Chattanooga and bring my personally owned 7 Tennessee Delight properties onto the iTrip platform. With this fully automated digital software platform, we can provide our clients the additional benefits I too am already experiencing:* Increased bookings via access to 80+ host sites such as - AirBnB, VRBO, HomeAway, TripAdvisor, Flipkey and Booking.com* A sophisticated marketing approach which on average will generate 25% greater gross revenue than our competitors * Dynamic pricing to maximize revenue as demand fluctuates in the market* Online booking and rapid response system to generate conversion rates that exceed the industry averages by 300%With iTrip we provide our property owners a boutique level of service at competitive rates with no additional fees.

Experience

1. Owner, Itrip Chattanooga

   Itrip

   Apr 2022 — Present · TN, US

   iTrip Vacations is rewriting the book on the vacation rental industry - particularly in the short-term rental marketplace. I am pleased to be the new owner of iTrip Chattanooga and bring my personally owned 7 Tennessee Delight properties onto the iTrip platform. With this fully automated digital software platform, we can provide our clients the additional benefits I too am already experiencing:* Increased bookings via access to 80+ host sites such as - AirBnB, VRBO, HomeAway, TripAdvisor, Flipkey and Booking.com* A sophisticated marketing approach which on average will generate 25% greater gross revenue than our competitors * Dynamic pricing to maximize revenue as demand fluctuates in the market* Online booking and rapid response system to generate conversion rates that exceed the industry averages by 300%With iTrip we provide our property owners a boutique level of service at competitive rates with no additional fees.

Education

• The University of Tennessee at Chattanooga

  M.B.A., Business Administration

  1989 — 1993

• The University of Tennessee at Chattanooga

  B.S., Business Administration

  1981 — 1988