Donna McCready-Bartlett

About Donna McCready-Bartlett

Experienced Vice President Client Services with a demonstrated history of working in the…

Experience

1. Vice President, Client Services

   Affinity Group, Sales & Marketing Agency

   Apr 1999 — Present · Hanover, MD, US

   Manage Client Service Specialists and Trade Administrators in the Northeast. Also, acts as Client Manager to an assigned group of national, regional and local principals to assure growth for the Company and the Manufacturer partners. Act as liaison between the principal partners and Affinity Sales Group. Develop budget and sales plans. Set agreed upon quotas and objectives by category or items based on principal’s focus. Manage the sales and marketing activity in the market to achieve volume objectives and mutual financial goals. Identify key operators by market segments and product categories to leverage new business and focus on new and existing products. Maintain continual contact with the principals to communicate market opportunities, issues, strategies and sales activity. Develop and implement marketing programs and deals necessary for securing business in the market place with the distributors and operators. Review weekly sales performance in relation to sales objectives and provide recommendations to account executives for sales focus. Review actual sales verses budget, identity deficits and work with team to correct. Implement, monitor and reward account executive with sales initiative programs based on growth criteria. Provide principal business reviews, sales meetings, training sessions, food shows and random ride with\'s with account executives. Instruct personnel in the effective and efficient use of office automated systems and applications in relation to sales. Represent the Client Management Department and IT Department in interviews with potential new business clients.

Education

• Anne Arundel Community College

  Business Management and IT

  1984 — 1986

Skills

• Management
• Goal Oriented
• Beverage Industry
• Customer Insight
• Follow Through
• Exceptionally Organized
• Food & Beverage
• Sales Operations
• Pricing
• Categorical Data Analysis
• Leadership and Management Abilities
• Tenacious Work Ethic
• Food Industry
• Food Service
• Fmcg
• Business Development
• Forecasting
• Driving Sales Performance
• Sales Management
• Product Development
• Market Planning
• P&L
• Effective Written and Oral Communications
• Computer Proficiency
• Marketing
• P
• Improving Operational Efficiencies
• Detail Oriented
• Catering
• Office Administration
• Income Statement
• Food
• Mutli Tasking
• P&L Management
• Iri
• Sales
• Shopper Marketing
• Competitive Analysis
• Brand Management
• Ingredients