Donna Lorr Callahan

About Donna Lorr Callahan

As a Senior Local Marketing Business Partner for one of the nation’s leading pest control companies, I act as the strategic bridge between corporate vision and local market needs. My focus is simple: driving quality leads, customer retention and equipping sales teams with the tools they need to win.With a deep understanding of the service industry, I manage a complex ecosystem of local marketing channels including:Performance Marketing: Optimizing Local Services Ads (LSA) and PPC to ensure we appear exactly when a customer has a pest control need.Lifecycle Marketing: Crafting email campaigns that move prospects through the funnel and keep current customers loyal.Community Presence: Identifying high-impact local media buys, sponsorships, and events that build authentic brand trust.Sales Enablement: Creating the collateral and lead-gen tools that empower our field teams to close more business.Marketing in the pest control space requires a unique blend of urgency and empathy. I pride myself on being a partner to our local teams, helping them navigate the digital landscape to hit their growth targets and maintain a competitive edge in their specific regions.

Experience

1. Senior Marketing Business Partner

   Rentokil Terminix

   Jun 2024 — Present

   Bridge the gap between corporate strategy and local market execution to drive measurable business outcomes. Oversee a multi-channel approach encompassing lead generation, sales enablement, and community-based sponsorships to elevate brand presence and sales velocity. Align marketing efforts with the specific needs of our sales teams to deliver optimized performance campaigns and retention strategies that support long-term regional growth.