Donna Jo Cassidy
Strategic Event Planner | Leadership in Corporate Events, Tradeshows & Experiences | Logistics & Budgeting Expert | Transforming Vision into Memorable Events
- Role
- Events and Communications Leader, Diagnostic Imaging at Philips
- Location
- Nashua, NH, US
- LinkedIn followers
- 500 followers
About Donna Jo Cassidy
DJ is a driven, passionate, marketer with experience in field marketing, events, demand generation, ABM, creating marketing strategies and campaigns to drive business outcomes. She has a proven track record of generating ROMI for performance marketing through growth and acquisition activities. Her strengths include time management, organization, and leadership skills. Her current role is the Senior Manager of Field Marketing and Events at Skillsoft. She has been in the field since 2014 and have found a passion for planning, budgeting and executing corporate events. She completed her masters degree in Business Administration in November of 2020 and Bachelor of Science in Business in May of 2015 at the University of Massachusetts Lowell. She is currently studying to earn her CMP credentials. Her hobbies include running, golfing, attending/watching sporting events, and spending time with family. She is a volunteer Field Hockey coach at Nashua North High school. She ran her first marathon in 2018 and has completed over 10 half marathons. She was also a professional mascot for 8 years.
Experience
Events and Communications Leader, Diagnostic Imaging
Dec 2024 — Present
Responsible for orchestrating regional events and communications that embody the Philips’ essence as expressed through its products.*Leads engaging events from concept to execution, driving internal communications to keep the team informed and motivated, and developing external communications that reinforce the brand\'s image and message.* Spearheads engaging events from initial concept through execution and follow-up.* Drives internal communications to ensure the team is informed, aligned, and motivated.* Develops and delivers external communications that reinforce the brand image and message.* Designs, builds, and executes annual marketing plans coordinated among multiple businesses and stakeholders.
Education
University of Massachusetts at Lowell
Business, Management, Marketing, and Related Support Services
2012 — 2015
University of Massachusetts Lowell
Master of Business Administration (M.B.A.)
2017 — 2020
Lowell High School
High School Diploma
2007 — 2011
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