Donna Herto

About Donna Herto

I\'m a relational, experiential, and strategic thinker who can find the story details and develop them to accomplish the big-picture goals for an organization. I have an ear toward innovation, a knack for problem solving, the resilience to persevere, and an openness to learn from those around me. Confession: I am still learning to embrace the Oxford comma.

Experience

1. Senior Manager of Communications

   Nemacolin

   May 2025 — Present · Farmington, PA, US

   Conceived and leads \"The Nemacolin Times\" as creator, editor-in-chief, and brand storyteller, shaping editorial direction and producing immersive, guest-centric narratives that capture the resort’s spirit while reinforcing strategic messaging and brand identity* Champion brand-aligned storytelling by crafting messaging consistently reflecting the resort\'s voice, mission, and values across all internal and external communications* Design and execute comprehensive communications strategies, infusing creativity and clarity into campaigns that engage diverse audiences and support overarching business objectives* Direct the editorial process for high-impact content, including websites, press releases, apps, newsletters, and paid social media campaigns, ensuring all messaging is polished, purposeful, and aligned with brand and style standards* Lead content development and approvals for guest-facing and internal collateral, including menus, signage, and event materials, translating brand voice into cohesive, visually compelling communications across the property* Seamlessly train and leverage generative AI support to elevate communications strategy, streamline clarity, enhance writing workflows, enrich the brand voice, and accelerate ideation* Build and maintain strong media relationships, serving as a proactive brand ambassador and creative liaison to secure impactful coverage and strengthen public perception* Oversee the internal announcement platform as a strategic engagement tool, curating and editing content that informs and connects team members across departments* Collaborate with cross-functional teams to unify communication efforts, ensuring creative consistency, clarity of voice, and excellence in execution across all touchpoints

Education

• Indiana University of Pennsylvania

  Journalism