Donna E. Hamilton
Digital Pr Specialist @Material
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WORK HISTORY
Digital Pr Specialist @Material
Responsibilities:Media Relations: Established and maintained relationships with journalists, bloggers, influencers, and other media professionals across relevant industries. Pitched story ideas, press releases, and company announcements to secure media coverage in online publications, blogs, podcasts, and social media channels.Content Creation: Developed compelling press releases, media kits, and pitch materials to effectively communicate client messages and generate media interest. Collaborated with internal teams and clients to identify newsworthy angles and storytelling opportunities aligned with business objectives.Online Reputation Management: Monitored online conversations and brand mentions to proactively manage the company\'s online reputation. Responded to media inquiries and addressed any negative publicity or crises in a timely and strategic manner to mitigate reputational damage.Digital Outreach and Link Building: Conducted outreach to relevant websites, blogs, and online communities to secure guest blogging opportunities, backlinks, and brand mentions. Leveraged PR campaigns to improve organic search visibility and domain authority through high-quality inbound links.Measurement and Reporting: Tracked and analyzed media coverage, impressions, sentiment, and other key performance indicators (KPIs) to evaluate the effectiveness of PR campaigns. Generated comprehensive reports and insights to demonstrate ROI and inform future strategies.Achievements:Secured feature articles and interviews in top-tier media outlets including Forbes, Inc, Entrepreneur, and TechCrunch, resulting in increased brand awareness and thought leadership positioning.Generated over 100 million media impressions through strategic PR campaigns and media placements, driving traffic and engagement across digital channel.Implemented a digital PR strategy resulting in a 50% increase in organic search traffic and a 25% improvement in search engine rankings for client websites.
EDUCATION
The University of Edinburgh
Marketing and Business Analysis MSc, Business Administration and Management, General
University of Helsinki
STRATEGY AND MANAGEMENT, International Marketing
University of Helsinki
Computer Science
ABOUT DONNA E. HAMILTON
Passionate about leveraging the power of digital media to tell compelling stories and…
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