Donna Boyle Schwartz

About Donna Boyle Schwartz

Gifted marketer, manager, editor and writer seeking challenging, creative opportunities in marketing, communications or public relations fields. Entrepreneurial self-starter with a stellar track record of brand-building; adept at generating and managing major marketing ventures and establishing strong relationships with top executives to strengthen company positioning. Currently owner, vice president and creative director of independent media and marketing firm specializing in public relations, marketing, editorial projects and research for the publishing, health care and home furnishings industries, as well as audio restoration and recording projects for the broadcasting industry, museums and private collectors. Specialties: Writing, Editing, Research, Editorial Management, Marketing, Consulting, Product Development, Web Development, Public Relations, Home Furnishings, Audio Restoration, Digital Media, Broadcasting, Recording Studio

Experience

1. Owner Vice President & Creative Director

   Dds Enterprises - Information Alchemy

   Mar 1998 — Present · Newburgh, NY, US

   DDS Enterprises develops and implements online and conventional media marketing strategies; consumer and trade promotional programs; authoritative research and customized databases; press releases, editorial and advertising features for diverse industries, including consumer products, retailing, home furnishings, financial services, health care, non-profit organizations, electronics, trade shows and publishing. DDS Enterprises also performs audio and video restoration, digitization, recording and marketing for museums, radio stations, broadcasting firms and collectors.Editorial projects include-Serving as contributing editor for trade and consumer magazines responsible for cover stories, in-depth analysis and product features in the health care, housewares, furniture, home fashions, flooring, remodeling, antiques, art, garden and collectibles categories-Evaluating color and design trends-Researching and writing specialized international reports.Home furnishings projects include-Launching retail websites; including all editorial and advertising copy-Producing specialized email, online and print newsletters and promotional materials for trade shows-Researching and writing corporate websites, including consumer “how-to” sections and style guides-Originating marketing and branding strategies, including national consumer and trade press kits; special magazine inserts; and proprietary databases-Investigating niche markets, recommending product and branding strategies, and creating detailed sales presentations.Broadcasting and audio projects include-Restoring, digitizing, researching and creating databases of audio archival material—including reel-to-reel and DAT tapes—for radio stations, museums, recording studios and collectors-Full-service recording studio; writing and producing customized audio programming and proprietary music packages for broadcast and industrial use-Designing and writing websites for equipment manufacturers.

Education

• Northwestern University

  BSJ, Journalism, Social Psychology

  1979 — 1982

• Northwestern University

  MSJ, Journalism

  1982 — 1983

Skills

• Writing
• Market Research
• Editing
• Publishing
• Press Releases
• Radio
• Speech Writing
• Corporate Communications
• Photojournalism
• Copywriting
• Journalism
• Web Content
• Strategic Communications
• Web Development
• Retail
• Research
• Public Relations
• Internal Communications
• Media Relations
• Magazine Articles
• Editorial
• Social Media Marketing
• Editorial Consulting
• Social Networking
• Magazines
• Social Media
• Newspapers
• Marketing Communications
• Marketing
• Copy Editing
• Blogging
• Audio Editing
• Online Marketing
• Audio Restoration
• Photography
• Brand Development
• Content Management
• Editorial Management
• Brand Management
• Content Strategy