Donna Birkett Baida
Marketing Director @Formula 1
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WORK HISTORY
Marketing Director @Formula 1
London, GB
EDUCATION
The University of Western Ontario - Richard Ivey School of Business
Business
SKILLS
ABOUT DONNA BIRKETT BAIDA
An experienced Executive capable of successfully building brands and delivering business results across a range of industries [Media & Entertainment; FMCG; Sports; Food Service/Retail; Education]. Adept at all facets of Marketing, Digital and Commercial strategies which deliver growth and profit. Extensive international Executive experience across EMEA, U.S. and Canada with Disney and Coca-Cola. Currently NED and member of the Finance and Commercial Committee at City Lit.Core Capabilities:Strategic/Commercial: As an Executive, developed and implemented profitable business and brand driving strategies. As a NED, works effectively with Exec’s to focus and support them to deliver on the Company’s strategy with a collaborative but challenging style.Consumer Marketing/Branding: Started marketing career working agency side on Procter & Gamble [Leo Burnett], progressing to delivering brand strategy from concept to implementation for Coca-Cola and Disney. As a NED, working with board and executive directors on these disciplines.Digital: Delivering growth and monetisation strategies and experiences across multinational FMCG and Media businesses through to providing coaching in the pivot to a hybrid Digital business as a NEDExecutive/Director Experience: 30 years in consumer focused industries ranging from corporates such as Coca-Cola and Disney, with UK Ex Co and EMEA Ex Co -1 experience as an Entertainment & Media Executive.
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