Donna J. Beyersdorf
Senior Advisor, Product Marketing- Endpoint Security, Dell Technologies
- Role
- Senior Advisor, Product Marketing Manager - Endpoint Security Cybersecurity Solutions at Dell Technologies
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Donna J. Beyersdorf
A driven and highly insightful B2B marketing professional specializing in product, services, solutions and software, with extensive experience in strategic planning, product readiness, sales enablement and training, acquisition/divestiture management, and stakeholder, client, and channel partner relations. Develops marketing strategy, leading the messaging, planning, and execution for various essential IT products and services. Excels at managing marketing teams and allocating budgets for marketing launches and lifecycle maintenance programs and campaigns. Proven success in using key performance indicators to measure success and achieve lasting results companywide. Excels at transforming ‘intangible’ services/solutions into ‘tangible’ revenue-generating ‘products and services’ to and through sales, partners and customers. • Product/Solution Marketing• Program Management/Launches• Business Development• Demand Generation• Channel Programs• Staff Coaching/Training
Experience
Senior Advisor, Product Marketing Manager - Endpoint Security Cybersecurity Solutions
Mar 2022 — Present
Manage the launch, go-to-market, sales enablement and sales training content plans for the Dell SafeGuard and Response Endpoint Cybersecurity software portfolio of solutions consisting of CrowdStrike Falcon, VMware Carbon Black, and Secureworks solutions, sold through Volume and On-The-Box licensing. • Create and execute GTM launch programs to include messaging, positioning, sales enablement tools, customer advocacy, customer presentations, and training, including external market awareness and advocacy with Dell Blogs, social media and more.
Education
Dowling College
Masters of Business Administration (MBA), Business Administration and Management, General
Florida State University - Herbert Wertheim College of Business
Bachelor of Science Degree in Marketing, Marketing
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