Don Lafferty

About Don Lafferty

Copy and paste the link below into your web browser to schedule a call:https://donlaffertysr.youcanbook.me/I\'m the CEO of Comfort Media Group. A grown-up, un-flashy, boutique digital marketing agency that specializes in helping companies in the HVAC industry tell their stories, deploy those stories to create brand and demand, implement marketing automation solutions, and track their marketing results.The world of digital marketing is a vortex of gurus and shiny objects. So many promises. So many choices. How do you choose what to spend your limited budget on?Good question. I don\'t know.But I do know what I do know. Lessons learned from being in online marketing since 2005, when I got on MySpace and immediately realized this was a way for businesses to connect directly with real people on a human-to-human level.And we know how things have changed since then.So I have spent the last 20 years learning every day; being curious, collaborating, experimenting, and implementing. Figuring things out - until they inevitably change - then figuring it out again.My team can do that for you.Why should you choose us?Our staff\'s depth of experience. The quality of our work. Client relationships back to 2012. Our obsession with measurement. Our addiction to data. Our focus on revenue as the real measure of success.Just a few results- Worked with 360+ clients such as Mitsubishi Electric, Carrier, and Watsco- Took a $2MM contractor to $15MM in 5 years.(then sold to PE for $15MM.)- Most of our clients, who can find staff, see 20%+ growth year over year.Let’s have a quick 10-15-minute chat about how I can help you generate new business revenue from your website and eliminate revenue inconsistency.Copy and paste the link below into your web browser to schedule a call:https://donlaffertysr.youcanbook.me/-Specialties: HVAC Digital Marketing Solutions, HVAC Lead Generation Solutions, HVAC Marketing Expertise, HVAC Contractors Digital Marketing Services

Experience

1. Chief Executive Officer

   Comfort Media Group

   Jan 2012 — Present · Philadelphia, PA, US

   Comfort Media is a digital marketing partner totally focused on Home Services Contractors like HVAC, Plumbing and Electrical contractors.Website Content - Tested, Up-to-Date, mobile-ready and gorgeous. We offer a growing line of product content for your website, with manufacturers such as Mitsubishi Electric, Carrier, Generac and more.Sales Training - We provide practical, actionable advice designed to sell more jobs with greater predictability.An Engineered Sales Process - We implement marketing automation systems that will reduce the number of human touches it takes to move a prospect through your revenue pipeline and through your many business processes.We started out as a digital marketing and social media agency focused on the needs of HVAC contractors, so we have done it all when it comes to modern online heating and air conditioner marketing. We are a HubSpot partner, but we don\'t always recommend a marketing automation solution with that much horsepower, even though we believe you shouldn\'t spend a penny on marketing unless you know how to measure your results.Our clients run the gamut when it comes to size, from less than a million in revenue to over $100 million, and our practical business relationships include everything from blog article writing to full HubSpot implementation, sales and technician training, and email marketing.Sometimes we implement all the pieces, sometimes we\'re providing strategic advice and team oversight when our client already has a creative agency or an SEO contractor.There\'s often overlap when we\'re operating in a team environment with other contractors, but it\'s manageable. We\'re fine doing only what needs to be done, and don\'t have to dominate your marketing spend.We don\'t sell, we help.

Education

• US Air Force - Instrumentation Technician 316

  "5" level certification, Basic Electronics, Telemetry, Instrumentation

  1980 — 1980

• Jack Berman Sales

  Certificate, Electronic Component Sales

  1984 — 1985

• US Air Force NCO Training Academy

  NCO, Leadership

  1981 — 1981

• Chapman College

  AE, Electrical Engineering

  1980 — 1981

• Penn State ~ Ogontz

  Biology, Philosophy

  1978 — 1979

• Archbishop Ryan High School for Boys

  Academic, Academic

  1974 — 1978

• USAF Altitude Chamber Training

  Certificate, Altitude Chamber (Hypobaric) Training

  1980 — 1980

Skills

• Sales & Marketing Leadership
• Sales Management
• Advertising
• Teaching
• Online Advertising
• B2b
• Social Media
• Social Media Marketing
• Sales Operations
• Social Marketing
• Crm
• Public Relations
• Training
• New Business Development
• Digital Media
• Business-to-Business (B2b)
• Account Management
• B2b Marketing
• Marketing Strategy
• Product Marketing
• Social Networking
• Publishing
• Hubspot
• Strategy
• Electronics
• Sales
• Marketing
• Direct Sales
• Technical Writing
• Inbound Marketing
• Competitive Analysis
• Online Marketing
• Writing
• Corporate Communications
• Strategic Planning
• Customer Relationship Management (Crm)
• Public Speaking
• Business Development
• Negotiation
• Email Marketing