Don Jones
- Role
- Vice President of Marketing at Msw Research
- Location
- Newburgh, IN, US
- LinkedIn followers
- 500 followers
About Don Jones
MSW Research is one of the oldest independent market research firms in the world and the…
Experience
Vice President of Marketing
Jun 2017 — Present
Education
University of Evansville
Master of Business Administration - MBA
Indiana University - Kelley School of Business
Bachelor of Science - BS, Marketing
Skills
- Branding Research
- Market Research
- Customer Journey Mapping
- Event Marketing Strategy
- Brand Positioning Strategies
- Message Testing
- Brand Strengthening
- Customer Value Proposition
- Competitive Intelligence
- Competitive Differentiation
- Integrated Multi-Channel Marketing
- Campaign Management
- Marketing Management
- A&U
- Advertising
- Consumer Behaviour
- Marketing Strategy
- Managing Agency Relationships
- Brand Equity
- Integrated Marketing
- Romi
- Marketing Research
- Customer Segmentation Strategy
- Building Customer Loyalty
- Integrated Campaign Planning
- Multi-Channel Campaign Management
- Sales & Marketing Alignment
- Emotional Branding
- Ad Tracking
- Digital Marketing
- Copy Testing
- Customer Loyalty Measurement
- Marketing Communications
- Email Marketing
- Marketing Plan Creation
- Target Audience
- Change Management
- Customer Experience Consulting
- End to End Campaign Management
- Integrated Marketing Communications Planning
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