Donicia Irizarry
Principal Head of Property Operations @OneWall Communities
Signup · Get unlimited contacts
WORK HISTORY
Principal Head of Property Operations @OneWall Communities
Stamford, CT, US
Directed operations for a 3,100-unit, multi-state portfolio across NY, PA, and MD, overseeing $27M+ in budgets. Drove operational excellence, PropTech adoption, and strategic turnarounds across stabilized, value-add, and distressed assets.Streamlined core operations, reducing service response, unit turns, and vacancy days by over 40% through systemized vendor workflows, centralized marketing, and data-driven process redesign.Increased total rent performance YoY through dynamic pricing, revenue optimization, and resident retention strategies aligned to submarket trends.Improved leasing efficiency and lead conversion by deploying AI automation, cutting response time from 29 hours to under 1 minute and boosting shop scores by 8% via standardized sales workflows.Recovered 2x more in move-out charges and improved CapEx forecasting by implementing structured damage billing and capital tracking systems.Served as systems administrator for Rent Manager and RealPage managing platform functionality, optimization, and training to drive tech adoption and operational consistency across the portfolio.Led enterprise-level PropTech rollouts from selection to adoption; partnered directly with vendors to shape roadmap priorities and enhance product-market fit.Navigated a major leadership transition and company-wide layoff; rebuilt expectations, restructured teams, implemented KPIs, and instilled a stronger culture of accountability and performance.Stabilized performance across nine at-risk assets, rebuilding on-site teams, reestablishing compliance, and restoring operational continuity in volatile conditions.
EDUCATION
University of Phoenix
Psychology
Landmark
Landmark Forum, Freedom and Peace of Mind
Landmark
Landmark Seminar Series, Excellence - In the Zone
Landmark
Landmark Advanced Course, Living a Powerful Life
Landmark
Landmark Self Expression & Leadership Program
ABOUT DONICIA IRIZARRY
An operations leader who excels at turning complex challenges into clear, practical solutions. For the past 20 years, I’ve helped multifamily teams navigate growth, transitions, and turnarounds, always with a focus on making life easier for residents and on-site teams.My work spans rebuilding operations for distressed assets, leading RealPage migrations, designing company-wide training programs, and rolling out PropTech and AI tools. I’m hands-on by nature - digging into the details, simplifying what’s messy, and building systems that work in the real world, not just on paper.What I enjoy most is the space where people, process, and technology meet. Partnering with vendors to shape better platforms, developing resources for new hires, or aligning teams across multiple states; it all comes back to helping people do their best work with the right tools and clarity.At the heart of it, I believe culture, clarity, and accountability drive everything. When teams have the structure, training, and confidence they need, great resident experiences and great results follow naturally.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.