Donia Vance

About Donia Vance

An innovative, client-focused Marketing Executive with deep brand strategy experience creating marketing and experiential roadmaps that drive revenue, awareness and thought leadership. Strategic leader with a proven history of solid execution that has driven print, digital and sponsorship revenue. Extensive experience with creating high-performing, unique integrated marketing programs that meet client objectives and generate incremental revenue, awareness and other key performance indicators. Experience on brands that span across several categories - from women\'s service to health to pop culture. Ability to succeed in all environments - from launches to structured, established corporations; strong organizational agility and aptitude in creativity, innovation and leadership. Adept at turning strategy into action. Accomplishments include:• Conceptualized and created major franchise initiative: WebMD Health Hero Awards; and integrated program featuring digital, print, social and a gala event which resulted in $1.9mm incremental revenue and 55mm media impressions• Developed strategy and led execution for WDʼs 75th Birthday, led to themed impact units sold in 11 out of 12 issues• Executed Cranberry Raisinets Road Trip Diaries Integrated Program, total media buy $1mm + and winner of the 2011 Min Integrated Marketing Award for Total Integration• Developed strategy and led execution of signature event, Project Bridesmaids, program drove +386 pages and $3.2mm in revenue and garnered +59 million media impressions• Led execution of Treasure Island “Hitting TI” - winner of the Min Integrated Marketing Award for Best Advertorial Section; Dockers “The Apprentice” special section - winner of the Min Integrated Marketing AwardI’m an enthusiastic, highly-engaged, adaptable leader committed to making a difference and providing value.6 min Integrated Nominations in 9 years; 4 wins

Experience

1. Senior Director Brand Solutions

   IAB

   Nov 2022 — Present · NY, US

   Manage all IAB Brand member relationships in terms of growth, engagement, and onboarding. Identify and communicate brand member priorities and initiatives to IAB organizational stakeholders. Partner with the Senior Director of Agency Relations to communicate opportunities across IAB’s Centers of Excellence, Learning & Development, Research, and Marketing & Events teams to ensure member awareness of all engagement initiatives. Collaborate with Member Engagement & Development (MED) Sales Solutions team to develop outreach strategies and sales materials. Leverage knowledge of online media space and industry issues to provide guidance and strategy including identifying areas where IAB can provide more value to members.

Education

• Roger Williams University

  BS, Business Management/Marketing

Skills

• Experiential Events
• Strategy
• Integrated Marketing
• Marketing
• Graphic Design
• Social
• Organizational Agility
• Publishing
• Digital Media