Doni Manoj
Investor @Vanguard
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WORK HISTORY
Investor @Vanguard
The Vanguard Retail Market Investor project leveraged Salesforce Marketing Cloud to enhance investor engagement through targeted email campaigns, segmentation, and automated customer journeys.Responsibilities:• Developed and executed end-to-end email marketing campaigns using Salesforce Marketing Cloud.• Build 100+ responsive emails in Content builder, incorporating personalized and dynamic content using HTML, CSS, AMP script which are visually rendering on various devices and email clients, increasing investor engagement by 35%.• Designed and maintained automated customer journeys in Journey Builder to deliver timely and relevant investor communication.• Created interactive experiences using Cloud Pages and Interactive Email Pages to capture subscriber inputs and trigger personalized follow-up communications, resulting in a 20– 30% increase in email open and click-through rates.• Managed email marketing campaigns, including audience segmentation, scheduling, and performance tracking.• Enhanced click-through rates by 18% through A/B testing strategies.• Utilized Litmus for email tracking and deliverability monitoring, and Figma to translate design mockups into functional email templates.• Collaborated with clients to review campaign requirement and journey walk through.• Performed quality assurance on emails ensuring the email are built as per requirements.• Used Adobe Workfront for project management, including workflow tracking and collaboration.
EDUCATION
Krishna University (KrU), Machilipatnam
Master of Computer Applications
ABOUT DONI MANOJ
I’m a Salesforce Marketing Cloud Developer with 3 years of strong, hands-on experience…
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