Dong Keun Park

About Dong Keun Park

Marketing thought leader at a Fortune 100 company, passionate about driving smart, scalable growth. I bring a process-first, data-driven mindset to everything I do—whether it\'s optimizing marketing performance, implementing emerging technologies, or improving how teams work together.With a background that spans FP & A, eCommerce, IT, operations and customer analytics, I’ve built a career at the intersection of strategy, innovation, and execution. I’m especially focused on using automation, AI, and agile methodologies to create better experiences for both customers and marketers.Areas of focus: growth marketing, process improvement, digital transformation, marketing operations, AI & RPA, customer insights, performance optimization, and marketing tech stack strategy.

Experience

1. Director of Marketing - Nationwide Financial - Life

   Nationwide

   Dec 2023 — Present · Columbus, OH, US

   Lead strategic growth and go-to-market initiatives for NF Life, using data-driven insights to identify high-impact opportunities and accelerate business expansion.Oversee customer acquisition and growth marketing strategies across digital and traditional channels, driving engagement, conversion, and retention.Manage cross-functional teams to execute complex marketing projects and integrated campaigns, ensuring timely delivery and alignment with growth goals.Leverage customer insights, trend analysis, and performance data to guide innovation, optimize targeting, and inform decision-making across marketing efforts.

Education

• Parsippany Hills High School

  High School

  2003 — 2007

• University of Notre Dame - Mendoza College of Business

  Bachelor of Business Administration, Finance, Mathematics

  2007 — 2008

• The Wharton School

  B.S. Economics, Strategic Management, Marketing & Operations and Information Management

  2008 — 2011

Skills

• Forecasting
• Financial Modeling
• Microsoft Excel
• Data Analysis
• Financial Analysis
• Business Strategy
• Cash Flow Forecasting
• Corporate Finance
• Microsoft Office
• Retail
• Financial Reporting
• Obiee
• Planning
• Promotional Analysis
• Oracle Business Intelligence
• Projections
• Microsoft Exel
• Project Planning
• Management
• Analysis
• Strategy
• Powerpoint
• Analytics
• Microsoft Word
• A/B Testing
• Problem Solving
• Presentations
• Marketing
• Business Analysis
• Unica
• Web Analytics
• Site Analysis
• Monetate
• Analytical Skills
• Ecommerce
• Omniture
• Ship From Store Fulfillment
• Omnichannel Fulfillment
• Oms
• Excel Models