Don Eng
Senior Director, Content Strategy @L.E.K. Consulting
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WORK HISTORY
Senior Director, Content Strategy @L.E.K. Consulting
Boston, MA, US
EDUCATION
Franklin & Marshall College
BA, English
SKILLS
ABOUT DON ENG
I am senior marketing leader with extensive experience managing the strategic and tactical aspects of a global marketing operation, including sector marketing plans, brand development, content development and distribution, digital marketing, paid media, public relations and event management. I have proven success in launching and managing integrated marketing communications programs that drive brand building, PR awareness, thought leadership, demand generation, content marketing, lead generation, sales support and customer retention. I excel at high-level strategic planning for both large and small firms that resulted in re-naming/re-branding two companies while also serving as project leader in program/tactical execution and managing $1M+ budgets. I have spent most of my career at professional services, financial services, high tech and large agency firms.
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