Don Edwards

About Don Edwards

For more than two decades, I’ve helped retailers, grocers, and CPG brands modernize their operations through POS, SaaS, and payment technology. My career has been built around one core belief: sales leadership is about clarity, trust, and measurable outcomes.I’ve led high‑performing sales teams, scaled regional operations, and consistently delivered multimillion‑dollar growth across retail technology organizations. Whether I’m driving enterprise deals, developing channel partnerships, or aligning GTM strategy with customer priorities, I focus on long‑term relationships and customer‑centric execution.What I bring to the table:• Enterprise & channel sales leadership• Deep expertise in POS, SaaS, and payment solutions• Strong relationships across grocery, CPG, and retail• Proven ability to build, coach, and scale sales teams• A track record of consistent, predictable revenue growthI’m known for my optimism, focus, and ability to execute. If you’re passionate about retail innovation, sales strategy, or building high‑performing teams, I’m always open to connecting.

Experience

1. Vice President of Sales, East Region

   Truno, Retail Technology Solutions

   Aug 2022 — Present

Skills

• Partner Management
• Sales
• Product Marketing
• Sales Presentations
• Sales Process
• Enterprise Software
• Sales Management
• Business Alliances
• Business Intelligence
• Retail
• B2b
• Multi-Channel Marketing
• Competitive Analysis
• Selling
• Start-Ups
• Storage
• P&L Management
• Go-to-Market Strategy
• Software Industry
• Channel Partners
• Saas
• Team Leadership
• Direct Sales
• Sales Operations
• Professional Services
• Managed Services
• Lead Generation
• Vendor Management
• Product Management
• Cloud Computing
• Networking
• Salesforce.com
• Sales Enablement
• Channel
• Pre-Sales
• Crm
• Leadership
• Solution Selling
• International Sales
• Marketing