Don Crow

About Don Crow

With over 25 years of experience in marketing, sales, and operations, I am a leader in the business process outsourcing (BPO) industry, B2B Account Based Marketing (ABM), and Inbound Agencies. I currently serve as the Head of Marketing at ClearSource, a global customer experience company that delivers innovative and disruptive solutions across multiple verticals.In this role, I have overall responsibility for establishing and coordinating all marketing activities within sales strategies, plans, programs, and functions. I leverage my expertise in revenue operations (RevOps), digital marketing, social media, content development, and integrated marketing strategy to generate and nurture leads, increase brand awareness, and support sales growth. I also draw on my background as a former Army officer, a founder of two companies, and a certified project management professional (PMP) to lead and manage cross-functional teams, vendor relationships, and international operations. My mission is to help Everise and its clients achieve their goals and deliver exceptional customer experiences.

Experience

1. Head of Marketing

   ClearSource BPO

   Dec 2023 — Present

   I am responsible for developing and implementing comprehensive marketing strategies to promote ClearSource\'s services, enhance brand awareness, and generate leads. In this role, I lead a team across owned, paid, and earned media in the US, Costa Rica, and the Philippines. Together, we help tell the ClearSource story to brands in healthcare, renewable energy, SaaS, and others. A sample \"day in the life\" includes:* Developing and then executing our strategic marketing plan, which includes long-term demand and ABM, to achieve company objectives and revenue targets.* Leading a global team providing guidance, mentorship, and support to drive high performance.* Oversee all aspects of ClearSource marketing, including branding, digital marketing, content creation, advertising, and public relations.* Collaborating with my peers on the executive team to ensure alignment of marketing efforts with overall goals in Talent Acquisition, Recruitment, Employee Engagement, Sales and Client Services.* Conducting market research and analysis to identify trends, competitive insights, and opportunities for growth.* Onboarding and growing our use of 6Sense to drive our ABM and outreach campaigns.* Optimizing and evangelizing our use of HubSpot for our SMARKETING team.* Managing our marketing and advertising budgets and ROI to optimize our spend.* Driving the development of compelling, targeted marketing collateral, campaigns, and initiatives to engage target audiences and drive lead generation.* Cultivating relationships with key partners, clients, industry influencers and affiliates, and media outlets to enhance ClearSource\'s visibility and reputation.* Attempting to keep up with all that\'s expected of today\'s CMO/Head of Marketing, especially with AI being infused in every aspect of our daily execution.* Measuring and reporting on the performance of all the above and our marketing campaigns and initiatives, using data-driven insights to inform decision-making.

Education

• US Army Combined Arms & Services Staff School - Ft. Leavenworth

  Military and Strategic Leadership

  1998 — 1998

• Jacksonville State University

  BA, English

  1989 — 1993

• St.Edward's University

  Master of Science - MS, Digital Marketing and Analytics

  2019 — 2020

Skills

• Advertising
• Organizational Leadership
• Strategy
• E-Commerce
• Social Networking
• Social Media Marketing
• Vendor Management
• Online Advertising
• Organizational Development
• Leadership
• Mobile Marketing
• Coaching
• Bpo
• Entrepreneurship
• Integrated Marketing
• Campaign Management
• Branding & Identity
• Marketing
• Social Media
• Mobile Devices
• Strategic Planning
• Management
• Customer Engagement
• SEO
• Analysis
• B2b Marketing
• Public Relations
• Business Strategy
• Mobile Applications
• Operations Management
• Program Management
• Kpo
• Strategic Thinking
• Team Leadership
• Online Marketing
• Process Improvement
• Project Planning
• Leadership Development
• Business Development
• Call Centers