Donald Ciccolella
- Role
- Sr Social Media & Digital Marketing Manager at Selective Insurance
- Location
- Newton, NJ, US
- LinkedIn followers
- 500 followers
About Donald Ciccolella
Digital marketing professional with over 20 years of experience in growing brands and…
Experience
Sr Social Media & Digital Marketing Manager
Sep 2017 — Present
Spearheading the company\'s digital marketing and social media strategies, while leading a dedicated execution team to ensure effective operations aligned with business objectives and initiatives. • Strategizing and implementing robust plans for managing the company\'s portfolio of websites, including the introduction of new functionalities, development of new websites and micro-sites, SEO optimization, and comprehensive website testing to enhance the customer and agent experience. • Directing the company\'s social media strategy and operations, including the management of social profiles, content creation, social media response, and the execution of paid advertising campaigns, ensuring a strong and consistent online presence. • Collaborated with teams across customer experience, business lines, innovation, and IT to create and implement digital solutions that progressively enhance the customer and agent interaction with the company. • Headed the marketing team in driving digital transformation initiatives, leveraging Generative AI strategies to identify use cases and develop solutions that boost productivity
Skills
- Adobe Creative Suite
- Excel
- Online Marketplace
- Microsoft Dynamics
- Css
- Copywriting
- Indesign
- Web Content Management
- Html
- B2b
- Photoshop
- Online Advertising
- Social Networking
- SEO
- B2c Ecommerce
- Email Marketing
- Microsoft Office
- Targit
- Google Adwords
- Trade Show Coordination
- Online Marketing
- Ppc
- Digital Marketing
- Illustrator
- Web Analytics
- B2c Marketing
- Social Media
- Direct Marketing
- Web Design
- Amazon Web Services
- Flash
- Social Media Marketing
- Google Analytics
- Content Management
- Dreamweaver
- Online Video
- Youtube
- Sem
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