Don Bourassa

WORK HISTORY

EDUCATION

SKILLS

ABOUT DON BOURASSA

Currently consulting as marketing leadership for a leading aerospace designer and manufacturer of unmanned air vehicles, Insitu, Inc. Driving a digital transformation including launching a new website, a complete corporate marketing asset refresh, new marketing strategy, and refreshed internal communications strategy. Prior to my current gig I spent a planned yearlong sabbatical traveling the world. 33 countries in 12 months. It was one heck of a #midlifegapyear! Ask me all your questions about long-form, independent travel. I spent a decade growing Yelp from startup to enterprise. Most recently as Director of Social Media and Marketing Operations, running two integral teams at once. Social: Built our social media team from the ground up, and oversaw expansion and implementation of enterprise-wide social media strategy and policy. Led digital consumer marketing campaigns across 450+ local social handles. Managed executive stakeholders from Comms, Product, Marketing and C-Suite. Oversaw acquisition and implementation of an enterprise social management solution across 450 disparate, independently-managed, local social media handles as well as numerous corporate-level handles. Marketing Ops: Worked with Yelp Product Managers and Product Leadership to get internal products built for our Community Management department, as well as bringing direct end-user feedback back to Product. I built and oversaw a the team responsible for supporting an international remote organization of Community Managers including providing logistics and a centralized wiki, acting product liaison, growing feedback channels and providing communication support. Associate Regional Lead: Built and wrangled a remote team of Yelp Community Managers across four time zones. Training, developing CM's and strategy, measuring success metrics, and fostering growth across the US. Prior to my management turn, I acted as Portland Community Director for Yelp, planning massive events, writing a weekly newsletter to over a quarter of a million people, and managing various highly-engaged social media channels. Prior to my engagement with Yelp, I practiced insurance defense litigation in Portland, OR. Also a 2008 graduate of Lewis & Clark Law School and admitted to practice law in the State of Oregon in '08 (currently inactive). Specialties: Marketing, internal comms, PR, social media, remote team management, motivation, communication, problem-solving, event coordination, travel, writing, photography, food, wine, spirits and general bon vivant.