Don Batsford
Head of Industry at Google | Driving Growth with AI-Powered Marketing | 25 Years in Digital Transformation | Keynote Speaker
- Role
- Head of Industry at Google
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About Don Batsford
25 years of being an owner, delivering the difficult, & leading teams that thrive in complexity.As Head of Industry at Google, I lead an exceptional team of Digital Marketing Experts, Data Analysts, and Media Specialists. We partner directly with the CEOs and CMOs of Google’s largest and most sophisticated advertisers as we push forward in the ever-changing landscape and unlock substantial business growth. My role involves spearheading strategy on $500 million in annual marketing investment across Google\'s powerful suite: Search, Performance Max, Demand Gen, & YouTube.What truly excites me is the current inflection point where marketing is increasingly powered by AI and is becoming more empathic to the individual user. I\'m privileged to be a driving player in this transformation, helping companies connect with their audiences in more meaningful and effective ways.My approach is built on a foundation of entrepreneurial spirit. Having co-founded a successful digital agency where we drove hundreds of millions in impact, this \"think like an owner\" mentality is ingrained in how I approach every opportunity and commitment to fostering people and an impactful team culture.
Experience
Head of Industry
Jan 2018 — Present · Boston, MA, US
Leading high-performing team of digital marketing experts, data analysts, and AI specialists at Google. Partnering with CMOs of top advertisers to drive significant business growth through innovative search, video, display, and native campaigns. Passionate about leveraging AI to create personalized, empathetic marketing experiences.
Education
Clarkson University
MBA, Marketing / Information Technology
Saint Michael's College
Bachelor of Science, Business / Economics
Skills
- Online Marketing
- Search Engine Marketing (Sem)
- Direct Marketing
- Google Affiliate Network
- Web Analytics
- Pay Per Call
- Paid Search Strategy
- Sem
- Google Search
- Conversion Optimization
- Cpl
- Ppc
- E-Commerce
- Email Marketing
- Affiliate Marketing
- SEO
- Content Networks
- Lead Generation
- Customer Acquisition
- Marketing Strategy
- Retargeting
- Pay Per Click (Ppc)
- Google Products
- Paid Search Campaigns
- Viral Marketing
- Linkshare
- Online Lead Generation
- Search Engine Optimization (SEO)
- B2b Marketing
- Start-Ups
- Web Marketing
- Text Ads
- Affiliate Management
- Product Management
- Msn Adcenter
- Business Development
- Google Adwords Professional
- Online Advertising
- Adsense
- Search Advertising
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