Donata Sheaffer
Authentic & passionate professional, unlocking potential🔑and transforming marketing programs 🚀
- Role
- Sr Marketing Director at bswift
- Location
- Naples, FL, US
- LinkedIn followers
- 500 followers
About Donata Sheaffer
Accomplished & dynamic marketing leader with over 25 years of experience driving innovation & developing data-driven, human-centered marketing strategies that consistently increase market share, revenue & brand loyalty. A hands-on leader with a big-picture approach, skilled at building high-performing teams united by a shared passion & commitment to achieving business goals.Specialties: Strategy, Segmentation and Target Marketing, Direct-Acquisition Campaign Marketing, Storytelling, GTM, Engagement & Enablement, Brand Development & Advocacy, Business and Marketing Planning, Team Leadership and Development.
Experience
Sr Marketing Director
Dec 2023 — Present · Naples, FL, US
Built and scaled the product marketing function from the ground up.Drive GTM strategy, roadmap positioning, and sales enablement across a growing portfolio.Leverage data and insights to differentiate our story, accelerate pipeline, and unlock growth.Collaborate across product, sales, and client success to deliver messaging that resonates and converts.
Education
Penn State University
B.S., Marketing
1995 — 1999
Wilkes University
MBA, Marketing concentration
2002 — 2003
Northwestern University - Kellogg School of Management
Executive Education, Consumer Marketing
2014 — 2014
Skills
- Strategy
- Marketing Strategy
- Marketing Communications
- Integrated Marketing
- B2b
- Direct Marketing
- Crm
- Business Development
- Product Development
- Product Marketing
- Management
- Start-Ups
- Segmentation
- Creative Direction
- Email Marketing
- Marketing
- Customer Relationship Management (Crm)
- Business-to-Business (B2b)
- Leadership
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