Erica Donaldson-Dipyatic
- Role
- Manager, Marketing Automation at Smartsheet
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Erica Donaldson-Dipyatic
Developing and executing marketing automation strategies, plans, and systems to drive…
Experience
Manager, Marketing Automation
Jan 2022 — Present
Design, build, measure, and continually improve the effectiveness of marketing automation using Marketo, defining, mapping, and documenting key processes in support of complex campaigns with a performance focus. »» Evaluate new tools and integrations for scalability and operational efficiency, optimize lead routing and scoring, and drive customer segmentation and acquisition. »» Cultivating collaborative relationships between sales, data warehouse, and business intelligence teams, focusing on improving data management and lead routing, strengthening inbound sales initiatives, and driving goal achievement. »» Pinpointing and prioritizing opportunities for improvement, supporting short- and long-term planning for reengineering the marketing automation platform, technical and data architecture, and martech stack. »» Commended for diving in and problem-solving while learning, already being seen as a ‘go-to’ resource when issues arise, and framing the relationships and partnerships to generate improvements for the SDR and BDR organizations.
Skills
- Social Media
- Email Marketing
- Marketing Strategy
- Integrated Marketing
- Sales
- Webex
- SEO
- Strategic Communications
- Project Management
- Cross-Functional Team Leadership
- Sharepoint
- Data Mining
- Digital Marketing
- Internet Strategy
- Strategic Planning
- Marketing Communications
- Content Management
- Team Building
- Digital Strategy
- Marketing
- Content Marketing
- Corporate Communications
- Event Planning
- Web Analytics
- Content Strategy
- Coaching
- Web Content Management
- Enterprise Content Management
- Social Media Marketing
- Crm
- Leadership
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