Donald Ko
Tech-oriented Marketing and Product Management | Proven Cross Functional Leader driving HW/SW Releases in B2B and B2C Environments
- Role
- Chief Marketing Officer at Plantcare
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Donald Ko
Data- and customer-oriented program and product manager (experienced in moderating focus groups, survey writing and analysis) with 15+ years of experience managing high-tech products and programs. Spent 5 years in product management at ATTO Technology, Inc, out of undergrad before leaving ATTO and obtaining an MBA in both Competitive & Organizational Strategy and Marketing from the Simon Graduate School of Business. After completing MBA, spent 3 years at ValueCentric, LLC as both a Product Manager and Product Marketing Manager, conceiving and designing of the mobile app version of the desktop application including supporting activities like pricing and ROI analysis, developing then moderating user focus groups, and conducting all market research activities for the organization. After ValueCentric, re-joined ATTO Technology, Inc. as a Product Manager with responsibilities centering around advanced Ethernet (networking) technologies and products. Spent 4 months in 2016 after leaving ATTO focusing specifically on responsibilities as President of the Foundation Board at Crisis Services to develop new brand assessment, a 15% increase in year-over-year revenue for Crisis Services\' primary fundraising event, and a new social media policy. Then moved to Ingram Micro, managing the contact center for US operations within Ingram, supporting nearly agents country-wide. Improved general acceptance of, and sentiment around, the contact center via training, identifying business needs via surveying and focus groups and working with global IS teams to implement solutions, and driving advanced call metrics and reporting to support sales efforts.Introduced revenue into the contact center by implementing a program to play ads during hold times, driving in annual revenue for a department that previously generated no revenue. Now with PlantCare, a smart-home based startup developing products that assist users in maintaining healthy and vibrant plants with network-connected moisture sensors delivering information straight to smart phones.
Experience
Chief Marketing Officer
Sep 2023 — Present · Buffalo, NY, US
Chief Marketing Officer at smart home tech startup. Responsible for all Marketing and Operations decision making and strategy, including development of marketing plan, business plan and go to market plan. Created all ads and placement on social media networks including Facebook and Instagram. Wrote all website copy and product collateral.
Education
University at Buffalo
Bachelor of Science, Business Administration, Computer Science
1998 — 2003
University of Rochester - Simon Business School
Master of Business Administration - MBA, Strategy; Market Research
2008 — 2010
Simon Graduate School of Business, University of Rochester
Master of Business Administration (MBA), Marketing
2008 — 2010
University at Buffalo
BS, Business Administration, Computer Science
1998 — 2003
Skills
- Product Launch
- Cross-Functional Team Leadership
- Product Marketing
- Pricing
- Management
- Product Management
- Marketing Management
- Marketing Strategy
- Saas
- Business Strategy
- Leadership
- Strategy
- Sales
- Fundraising
- Strategy Development
- Product Development
- Market Research
- Competitive Analysis
- Marketing
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