Donald Wolf
Senior Vice President, Digital & Global Marketing Executive @Bank of America
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WORK HISTORY
Senior Vice President, Digital & Global Marketing Executive @Bank of America
San Diego, CA, US
Lead digital marketing strategy integration for Merrill Edge, optimizing sales funnel and enhancing customer experience across the consumer investment and banking space. • Manage 3rd party paid media, SEO, email, and mobile channels to drive consumer investments and eliminate risks.• Identify opportunities for enhancements, resulting in increased digital sales and improved customer engagement.• Manage A/B and multi-variant testing program.• Manage the CXO partnership to improve the overall customer experience, ensuring a customer-centric approach. • Lead generation for wealth advisors for HNW prospects and bank customers
EDUCATION
Rockhurst University
Bachelor of Science - Business Adminstration, Finance & Economics
SKILLS
ABOUT DONALD WOLF
With over 25 years of experience as a senior marketing executive in the financial services industry, I am passionate about creating and executing data-driven, customer-centric, and innovative digital marketing strategies that drive sales and growth. I have a proven track record of leading teams and projects that deliver results and value for both the business and the customers, while navigating complex and regulated environments.As the SVP, Digital Marketing at Bank of America | Merrill Lynch, I am responsible for managing and optimizing the digital sales strategy across the web, mobile, email, and paid media channels for the consumer investments segment. I leverage my expertise in fintech, CRM, and analytics to identify opportunities and issues, enhance the customer experience, and increase the conversion rate. I also have experience in launching and managing new products and tools, such as managed accounts, retirement advisor, and FeeX, that provide personalized and holistic advice and solutions to the customers.
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